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Black Friday grocery deals could drive shoppers to try premium food brands
By Elinor Zuke2026-11-11T09:18:00
A survey of 1,000 consumers, shared exclusively with The Grocer, found 73% would be encouraged to try new food and drink brands and 76% to buy a premium product
Black Friday promotions could encourage shoppers to trade up to premium products and try new food and drink brands, according to new research from shopper marketing agency Savvy.
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