Premium smoked salmon brand Bleikers has revamped its packaging to highlight the product's provenance.
The eight lines display scenery from the Yorkshire Dales, where Bleikers' smokehouse is based, with an illustration that relates to the specific variety.
"The packs will deliver retailers an excellent margin this Christmas," said MD Charlie Andrew.
Sales have nearly doubled in the past year thanks to listings in Morrisons, Waitrose, Booths and Budgens.
No comments yet