Basically, it’s a lot of people in a bar saying the word ‘captain’. Nonetheless, the new ad for rum brand Captain Morgan is a winner.

We follow the nice-guy pirate as he greets – and is greeted by – an array of men and women who share his title. These include a table of sporting stars, with two modern-day Captain Morgans – England cricket’s Eoin and Leicester City’s Wes – as well as Rio Ferdinand and polo player Nacho Figueras (us neither).

A non-captain (‘Dave’, inevitably) briefly throws a spanner into the captain-saying works, but is quickly given an honorary title. You’d think it wouldn’t bear repetition, but trying to identify the captains from their uniforms is quite fun. We like the deflating seagull, too.