amazon echo

The prank potential of Amazon’s Echo devices is strong: simply ask Alexa to play Cliff Richard, set a 4am alarm or bulk-buy condoms - then leave.

But even the most vigilant Echo owners can’t prevent the TV from interfering! One has complained to the ASA after an Echo Dot ad that featured a man ordering catfood loaded his basket with said kitty chow.

Amazon has used some clever tech to ‘mark’ its ad, but what’s to stop brands running ads featuring characters named Alexa being loudly asked for things?