The glad rags are on, the friends are assembled and the taxis are hailed. All over the world, women are gearing up for a big night out.
This smartly produced ad takes a while to let on what it’s actually for, allowing us instead to enjoy clever editing and a punchy soundtrack, provided by The Go-Go’s. We see groups of stylish women (indeed, the ad could be for a fashion retailer) in three cities, heading out on feelgood trips to their nearest classy bars.
Finally, the girlfriends arrive at their respective destinations and order… a Baileys. You don’t often see anyone, let alone groups of young women, ordering Baileys at a bar, but no matter: this is about aspiration. And it’s an upbeat, timely reminder to get that Christmas bottle in.