Remember those Pepsi can-shaped pencil cases people had at school? They were a fun, cheap way of attracting some brand-loyal kids.
Adults aren’t immune to such delights either. Fashionistas shopping on Net-a-Porter can now buy an Anya Hindmarch clutch bag in the shape of a packet of McVitie’s Digestives (with a giant leather tassel attached).
Fun maybe, but the biccy bag isn’t cheap: it’s yours for the ironically hard-to-digest price of £895, so you probably won’t want to keep a leaky fountain pen in it.