Holland & Barrett sold out of its entire supply of 10-calorie-per-pack Zero Noodles last week.

Konjac Glucomannan noodles are “relatively tasteless”, says the honest H&B. But they do fool fatties into feeling full.

“You need to eat other food with the noodles”, added the confusingly named National obesity Society. Cheesecake stir-fry it is, then