Growers and packers are being urged to make better use of the British Potato Council. Chairman David Walker said the industry needed to use the wealth of consumer research and promotional support offered by the BPC. In a virtually static market, with consumption of processed potato products neck and neck with fresh potatoes, the council believed it must take a more proactive role, he said. Walker is also keen that all industry sectors use similar promotional messages to strengthen consumer awareness. The BPC has evolved a new targeted strategy which will allocate part of its #1m budget to suppliers and their specific multiple customers, rather than concentrate entirely on generic messages. In turn retailers are expected to give potatoes more shelf space and share information on sales. {{MARKET EDGE }}