Bpex has kicked off its search for the country's 'star sausage' the winner of which will be announced at British Sausage Week on 1-7 November.

Retailers, suppliers and manufacturers can nominate up to two 'star' sausages per manufacturer. There are also new categories for 2010 launches and for in-store butchery.

Keith Fisher, Bpex butchery and product development manager, said the competition, which would be judged by an as-yet unnamed celebrity, was "hugely beneficial" in boosting sales of sausages.