81 (77) Irn-Bru
Sales: £97.0 (+3.5%)
Launched: 1901
Sales of Irn-Bru have continued to grow – which is to be expected given a record £15m marketing spend by owner AG Barr, which last year announced it would be commencing a new push for the brand south of the Scottish border.
82 (80) Bisto
Sales: £96.2m (+5.2%)
Launched: 1908
Bisto is one of the few Premier brands that hasn’t been touted for sale in the past year – the company recently offloaded its meat-free and canned groceries businesses. Last year Bisto Best was beefed up with “improved meat juices”.
83 (79) Evian
Sales: £94.4m (+1.9%)
Launched: 1980
Evian sales have perked up since last year’s Britain’s Biggest Brands, when it recorded a 4.6% value decline, thanks in part to its ad featuring rollerskating babies. Early 2011 brought the launch of a lightweight, part-recycled bottle.
84 (83) Quality Street
Sales: £92.9m (+3.8%)
Launched: 1936
Volume sales slipped 3.1% year-on-year, but value has risen 3.8%, and the brand will be hoping recent innovation – including the Quality Street Heritage egg and a Quality Treats on-pack Mother’s day promotion – will boost sales further.
85 (87) Dairylea
Sales: £92.2m (+7.9%)
Launched: 1950
Kraft Foods reformulated its Dairylea portfolio at the beginning of 2010. Now free from artificial colours, flavourings and preservatives, it’s even more popular with consumers, as sound volume (+7%) and value growth shows.
86 (89) Capri-Sun
Sales: £91.3m (+10.4%)
Launched 1969
In a flat soft drinks market, Capri-Sun boosted sales by 10.4% and rose three places on the back of inspired marketing, including its first ever on-pack promotion, run in partnership with headphone manufacturer Skull Candy.
87 (100) Thorntons
Sales: £89.9m (+20.1%)
Launched: 1911
Having scraped into last year’s chart at number 100, Thorntons Confectionery is now firmly established as one of Britain’s Biggest Brands following a 20.1% sales hike on the back of new contract wins and distribution gains. Thorntons began selling its products through the commercial channel just four years ago, and has already become the third-largest brand in the boxed chocolate market.
“There is still a huge opportunity for the Thorntons brand in the commercial channel, where the company’s total business represents only 2.1% of the chocolate market,” says a spokesperson.
Growth has been driven by Thorntons Classic and Premium collections, sharing lines Moments and Melts, new seasonal lines and strong sales of the Christmas mint box. Thorntons also launched its first range of desserts, cakes and biscuits last year in a bid to boost its presence in supermarkets.
To celebrate its centenary, Thorntons plans to launch a raft of products during 2011, and has confirmed that its 15-strong Easter range will have two new additions – an impulse-sized Melts Treat Egg and a Bramble Bunny chocolate novelty.
88 (88) Philadelphia
Sales: £89.5m (+6.7%)
Launched: 1960
With the exception of the launch of a sweet chilli variant, 2010 was a slow year for Kraft’s Philadelphia in terms of NPD. All the same, it has maintained its ranking at number 88 and has grown sales by £5.6m due to a targeted ad spread.
89 (92) Twinings
Sales: £89.3m (+11.8%)
Launched: 1706
Twinings recorded strong value sales gains – with only a slight dip in volume – thanks mainly to price hikes, but the brand more than doubled its advertising spend to £5.6m for a stunning new ad campaign Discover the Art of Tea.
90 (90) Clover
Sales: £89.0m (+8.3%)
Launched: 1983
Clover’s ads tell us it’s great to be in the middle, but when you are one of Britain’s Biggest Brands it’s not bad to be at 90 either. Solid growth helped the Dairy Crest brand maintain its ranking, backed by a new £2.3m ad campaign.
Britain's 100 Biggest Brands 2011
Sales: £97.0 (+3.5%)
Launched: 1901
Sales of Irn-Bru have continued to grow – which is to be expected given a record £15m marketing spend by owner AG Barr, which last year announced it would be commencing a new push for the brand south of the Scottish border.
82 (80) Bisto
Sales: £96.2m (+5.2%)
Launched: 1908
Bisto is one of the few Premier brands that hasn’t been touted for sale in the past year – the company recently offloaded its meat-free and canned groceries businesses. Last year Bisto Best was beefed up with “improved meat juices”.
83 (79) Evian
Sales: £94.4m (+1.9%)
Launched: 1980
Evian sales have perked up since last year’s Britain’s Biggest Brands, when it recorded a 4.6% value decline, thanks in part to its ad featuring rollerskating babies. Early 2011 brought the launch of a lightweight, part-recycled bottle.
84 (83) Quality Street
Sales: £92.9m (+3.8%)
Launched: 1936
Volume sales slipped 3.1% year-on-year, but value has risen 3.8%, and the brand will be hoping recent innovation – including the Quality Street Heritage egg and a Quality Treats on-pack Mother’s day promotion – will boost sales further.
85 (87) Dairylea
Sales: £92.2m (+7.9%)
Launched: 1950
Kraft Foods reformulated its Dairylea portfolio at the beginning of 2010. Now free from artificial colours, flavourings and preservatives, it’s even more popular with consumers, as sound volume (+7%) and value growth shows.
86 (89) Capri-Sun
Sales: £91.3m (+10.4%)
Launched 1969
In a flat soft drinks market, Capri-Sun boosted sales by 10.4% and rose three places on the back of inspired marketing, including its first ever on-pack promotion, run in partnership with headphone manufacturer Skull Candy.
87 (100) Thorntons
Sales: £89.9m (+20.1%)
Launched: 1911
Having scraped into last year’s chart at number 100, Thorntons Confectionery is now firmly established as one of Britain’s Biggest Brands following a 20.1% sales hike on the back of new contract wins and distribution gains. Thorntons began selling its products through the commercial channel just four years ago, and has already become the third-largest brand in the boxed chocolate market.
“There is still a huge opportunity for the Thorntons brand in the commercial channel, where the company’s total business represents only 2.1% of the chocolate market,” says a spokesperson.
Growth has been driven by Thorntons Classic and Premium collections, sharing lines Moments and Melts, new seasonal lines and strong sales of the Christmas mint box. Thorntons also launched its first range of desserts, cakes and biscuits last year in a bid to boost its presence in supermarkets.
To celebrate its centenary, Thorntons plans to launch a raft of products during 2011, and has confirmed that its 15-strong Easter range will have two new additions – an impulse-sized Melts Treat Egg and a Bramble Bunny chocolate novelty.
88 (88) Philadelphia
Sales: £89.5m (+6.7%)
Launched: 1960
With the exception of the launch of a sweet chilli variant, 2010 was a slow year for Kraft’s Philadelphia in terms of NPD. All the same, it has maintained its ranking at number 88 and has grown sales by £5.6m due to a targeted ad spread.
89 (92) Twinings
Sales: £89.3m (+11.8%)
Launched: 1706
Twinings recorded strong value sales gains – with only a slight dip in volume – thanks mainly to price hikes, but the brand more than doubled its advertising spend to £5.6m for a stunning new ad campaign Discover the Art of Tea.
90 (90) Clover
Sales: £89.0m (+8.3%)
Launched: 1983
Clover’s ads tell us it’s great to be in the middle, but when you are one of Britain’s Biggest Brands it’s not bad to be at 90 either. Solid growth helped the Dairy Crest brand maintain its ranking, backed by a new £2.3m ad campaign.
Britain's 100 Biggest Brands 2011
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