With the sugar levy looming, there are no prizes for guessing what’s driving Dr Pepper’s growth
Last year’s ranking: 111
Sales: £91.1m (+6.0%)
With the sugar levy looming and more shoppers shunning the white stuff, there are no prizes for guessing what’s driving Dr Pepper’s growth. “The big change this year is the growth of Dr Pepper Zero,” says CCEP customer marketing director Simon Harrison. “It is growing at over 15%. That is really the engine of growth for the brand. It’s opened up the brand to more consumers - people who love the taste but want to manage their calorie consumption.” Overall sales are up £5.1m, with an extra 4.9m (6.5%) units sold.