Mayonnaise sales overtook ketchup for the first time last year
Last year’s ranking: 74
Sales: £105.9m (-6.1%)
Mayo sales overtook ketchup for the first time last year, but Hellmann’s failed to cash in. Sales fell 6.1%, in spite of a £12m splurge on ‘On the Side of Food’ ads highlighting the brand’s deli roots. Meanwhile, Hellmann’s new Ketchup Sweetened with Honey ticked the sugar reduction box.