Brothers Cider is now available in cans for the first time.

Eight-packs of the 440ml cans are already available to the off trade, with 12-packs due out later this month.

The fruit cider specialist - which launched its first pure apple cider only last year - is planning to ramp up its TV advertising to back the latest launch.

TV ads will be complemented by outdoor activity including sampling at festivals and the 02 Arena.

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Debut for Brothers in pure apple (6 March 2010)