Last year: 138 ▲
Sales: £65.2m (+£6.8%)
One of the heroes of last Christmas, thanks to NPD including a new pouch format that has more than doubled in value and hit £4m. Another key factor behind the brand’s growth is the sharing trend, which senior brand manager Declan Duggan says will continue to be a focus. “Heroes is the eighth biggest brand at Christmas, worth £47.9m during the season; there’ll be more exciting NPD for 2017.”
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