Arla creates global innovation branch to accelerate NPD

  • Print
  • Share
  • Comment
  • Save

arla protein yoghurt

 

The dairy giant hopes the move will see its Protein range flourish

Arla has brought its global R&D and product management divisions together to create a new product and innovation branch, in the latest of a series of changes to its NPD strategy.

The dairy giant is aiming to boost key strengths by harnessing trends and bringing products to market all within the new department, which had previously been separate functions. The product and innovation branch will sit within the marketing department, taking responsibility for research and technology development, product development and management of all product and packaging changes, Arla said.

The move would make it easier to take a more holistic view of its supply chain from concept to production, while excelling innovations such as its Protein and Fibre ranges, said a spokeswoman. It would also see investment structured to benefit innovation and drive efficiency to deliver “more experimental, faster to market” products and create new business for the company.

Read more: Brexit cost prompts Arla to launch €400m efficiency drive

Arla has appointed company veteran Lars Dalsgaard to head up the new department from 1 April. Dalsgaard has 35 years of experience with Arla, in key roles within its ingredients, cheese and UK businesses. He is currently head of global supply chain manufacturing for butter, cheese and powder, but will become senior vice president.

“The new set-up will enable closer collaboration with our commercial zones, markets and supply chain, ensuring that we are driving our global innovation and product agendas from the strongest possible position to maximise the value of our products,” said executive vice president and chief marketing officer at Arla, Hanne Søndergaard.

“With the aim for half of our growth to come from innovation, it’s a key element of our strategy and an essential element in our mission to create the highest possible value for the milk supplied by our cooperative owners,” she added.

It comes after Arla announced a €36.3m (£32.3m) investment to create a second innovation centre in Denmark in August, just 15 months after doors opened on its state-of-the-art global innovation centre.

Have your say

  • Print
  • Share
  • Comment
  • Save

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Grocer jobs Experts in FMCG

Cru8 Foods Sales Executive

Sales Executive - Cru8 Foods

£30,000 base salary and a competitive OTE, depending on experience
Search jobs

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

FOLLOW THE GROCER


-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW