Kiddylicious Snacks

The Kids Food Company, owner of children’s snack brand Kiddylicious, has ramped up overseas business with new listings in Australia and Japan.

The Buckinghamshire business last week rolled out 11 lines across 700 stores in the Coles supermarket chain in Australia, a move it claimed had made it the largest fruit snacking toddler range in Oz.

The business has also begun working with Costco in Japan, and this weekend launched a multipack of products in 30 depots. Asia-Pacific is to be a key focus, said international sales director Neil Walker.

International sales were on track to become 50% of group turnover by the end of next year, Walker added.