Ad of the Week: Lavazza puts coffee question to cast of thousands

  • Print
  • Share
  • Comment
  • Save

The world of coffee can be confusing, especially if you’re one of those basic McDonald’s ad customers, impotently furious at the existence of the flat white.

Lavazza is embracing the turmoil. In its new campaign, it’s asking a surprising lineup of people what a real Italian coffee might be.

The question prompts a range of responses: some Mexican wrestlers vote Americano, an actor playing Hamlet ponders espresso, while some Arsenal and Liverpool footballers also weigh in (Aubameyang’s a cappuccino man), as do loads of really good-looking models.

Of course, Lavazza is the answer. And just when you think this punchy, colourful and musical ad can’t get any better, it ends with a talking dog. Grande!

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Krispy Kreme National Account Manager

    National Account Manager - Krispy Kreme

    circa £45,000 - £50,000pa (dependent on experience) plus £5k car allowance, and 15% Bonus potential
    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial