Ad of the Week: Maisie Sly is star turn in Aldi's first signed ad

  • Print
  • Share
  • Comment
  • Save

Aldi’s Like Brands campaign is a simple and effective bit of TV advertising, efficiently underlining the quality and price of its alternatives to brands.

Its simplicity means it’s ripe for a twist, too. And, to coincide with Deaf Awareness Week, it’s got one. The discounter’s newest ad, for its Birds Eye-rivalling fish fingers, features Maisie Sly - the deaf, seven-year-old star of Oscar-winning short film The Silent Child.

In the first signed ad to be screened on ITV, Maisie scoffs a fish finger and signals her approval to her co-star mum, who responds with a witty comeback. It’s sweet and charming - and an added bonus is that the unusual lack of sound or music will surely get viewers looking up from their phones in curiosity.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    FOLLOW THE GROCER

    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW