Put beef and lamb on barbecues urges AHDB campaign

  • Print
  • Share
  • Comment
  • Save

ADHB BBQ

AHDB has launched a new campaign to encourage people to barbecue beef and lamb steaks.

The Simply Beef and Lamb barbecue campaign, launched this week, follows research by AHDB that found more than half of consumers thought the UK lagged behind other countries such as Argentina, the US and Australia in the BBQ talent stakes.

Some 54% of the 2,000 consumers polled thought British BBQs were the world’s worst. AHDB said it was targeting the BBQ market as it presented “a huge opportunity for the lamb and beef industry”.

The campaign will run through the summer, and will include digital and social media activity, recipes and on-street consumer tasting.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Search jobs

    FOLLOW THE GROCER

    -