Ad of the Week: Rowse Honey shows off its golden touch

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As environmental concerns render black plastic passé as a premium signifier, gold is stepping into its place as a by-colour for ‘fancy’.

This plays into the hands of Rowse Honey, which doesn’t need posh packs to add a golden touch. As this ad shows, the product does the job.

A series of beautiful, hallucinatory images show honey in auriferous flow or bedazzling close-up. You could be forgiven for thinking the ad was for a top-end beer or cider, but for an excellently written voiceover, which makes some big - but supportable - claims. It’s a ‘wonder product the world can’t live without’. Check! There are ‘over a million wild flowers in every bottle. Guess so! And finally: ’every batch is approved by the queen’. Ha! Clever.

Readers' comments (1)

  • The advert claims that “Each batch is approved by the Queen”. I highly doubt the queen approves of every batch of Rowse Honey, therefore this company are using false advertising which is illegal?!

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