Mondelez is launching its first cross-brand promotion in sugar confectionery, spanning Maynards, Bassetts and the Natural Confectionery Company.
The ‘Win Nothing But Fun Every Day’ promotion will be rolled out across 32 products from 21 July. It will offer consumers a chance to win money-off vouchers as well as family prizes ranging from giant outdoor games to weekends away. The prizes had been designed to offer “something for everyone in a mix of physical and experiential options”, said Mondelez.
The company is supporting the push with PoS and digital activity.