Fortnum & Mason introduces ruby chocolate selection

  • Print
  • Share
  • Comment
  • Save

Fortnum & Mason ruby chocolate

Fortnum & Mason has followed the example of Nestlé by unveiling naturally pink chocolate.

From tomorrow (13 April), the high-end London retailer will offer a confectionery selection made with ruby chocolate – the new “reddish” chocolate variety unveiled last September by Swiss cocoa giant Barry Callebaut after “many years” of development. Its flavour is said to be a “tension between berry-fruitiness and luscious smoothness”.

Fortnum’s new range comprises a bar, a trio of truffle variants (Pink Himalayan Salted Caramel, Pink Gin Ganache and Pink Marc de Champagne) and a hot chocolate mix (rsp: £6.50-£13.50). It will be available from the retailer’s flagship Piccadilly store and via its website.

The launch marked “another milestone in Fortnum’s storied history of chocolate discovery and imagination” said the 311-year-old business, which until the 1920s produced chocolate in a micro-factory on the sixth floor of its Piccadilly premises.

Earlier this week, Nestlé launched a pink Kit Kat made using ruby chocolate. It will be available from 16 April in Tesco as a four-finger bar (rsp: 85p/41.5g).

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    DIRECTORY

    The+Grocer+Directory

    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

    FOLLOW THE GROCER


    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW