Household goods supplier Better All Round has announced two new products to complement its existing Ora kitchen towel brand.
Designed specifically for ‘on the go’ occasions, the Ora Handy Pack (rsp: £1) contains 50 sheets, equivalent to one traditional kitchen towel roll, while the easy-clean, lightweight Ora Holder is available in two colours - white and green - with a dual texture meant to give the product a ‘premium feel’.
The Ora Handy Pack goes on sale from 8 February in 500 Tesco Express stores, and the Ora Holder follows one week later in selected branches of Tesco Extra.
“The launch of Ora brought genuine innovation to the paper category,” said Better All Round CEO Oday Abbosh.
“Our mission has always been to bring back some fun and excitement into everyday-life consumer products and, with the new Ora Handy Pack and Ora Holder, we are continuing our promise to do that.”