Rachel’s Organic has launched its first TV ad in four years with a campaign that plays on its heritage as a natural and organic yoghurt brand.
The ad first hit the airwaves on 4 July and will run accross the major commercial channels until the end of August. The campaign uses the tagline ‘Crafted by Rachel’s, loved by you’ and focuses on a group of women, including someone called Rachel, enjoying a pot of the brand’s Greek-style honey yoghurt.
“We’re thrilled to be back on TV supporting Rachel’s with a new commercial and are confident that it will resonate with consumers,” said marketing director Daniel Wheeler.
The campaign’s main aim focused on the need to reaffirm “the importance we place on producing great tasting yoghurts using organic produce, a key factor at point of purchase, so consumers know what makes our products so special”, Wheeler added.
“Having a reference to Rachel herself, the embodiment of the brand, really helps to communicate this. We are committed to supporting the brand over the short and long term and we hope people will enjoy it.”