Tangerine Confectionery has teamed up with Nickelodeon for the first time to launch SpongeBob SquarePants and Teenage Mutant Ninja Turtles sweets.
The supplier is this month rolling out limited-edition Wham and Fruit Salad sharing bag ranges inspired by the Nickelodeon & Viacom Consumer Products characters, describing the launch as “the start of a fruitful relationship” with the entertainment giant.
Wham Mini Chews have been rebranded Teenage Mutant Ninja Turtles Power Chews (rsp: £1.49/180g) and feature the main characters: Leonardo as Sour Blue Raspberry flavour, Raphael as Strawberry, Donatello as Wham Original and Michelangelo as ‘Brew’ flavour.
Fruit Salad is getting the Bikini Bottom treatment, with the sharing bag (rsp: £1.49/180g) featuring SpongeBob as Original flavour, Squidworth as Kiwi & Melon, Mr Krabs in Strawberry & Rhubarb, and Patrick in Apple & Blackcurrant flavour.
“These characters are popular with audiences of all ages,” said Tangerine Confectionery senior brand manager Gillian Clarke. “The partnership gives us an opportunity to treat families to two fun ranges which we predict will be best sellers this summer.
“This is the start of a fruitful relationship with Nickelodeon where we will continue to build brand loyalty.”