Calie Williams

  • News

    Unilever turns Magnum mini to make it an everyday snack

    2008-02-11T00:00:00

    Unilever is repositioning its Magnum ice cream as an everyday treat with the help of Desperate Housewives star Eva Longoria. As part of a major overhaul of the brand, Longoria will front a multimillion-pound campaign - its biggest ever -...

  • News

    Wholesome biscuits turn animated

    2008-02-11T00:00:00

    McVitie's Digestives has returned to the small screen in a new £5m TV campaign to promote the "wholesome qualities" of the wholemeal biscuit. Produced by the team behind Creature Comforts, the ads feature animated ingredients and the...

  • News

    Heinz under fire over 'phoney' brand name

    2008-02-04T00:00:00

    Heinz is under pressure yet again to change the branding of its Farmers' Market soup range after campaigners called for a ban on what they says are "phoney" marketing claims. The manufacturer was one of 30 food companies named and shamed...

  • News

    Does obesity carry too much weight?

    2008-01-14T00:00:00

    Is the supposed obesity epidemic in danger of overshadowing genuinely weighty issues such as climate change and food security? This is the question many food and drink experts are asking in the wake of obesity-focused media coverage...

  • Profiles and QandAs

    Jackson takes over at Taut

    2007-11-05T00:00:00

    Former Golden Wonder chief executive Ed Jackson has been appointed MD of independent sports drink Taut. Jackson has stepped into the job following the decision by Taut's co-founders Vincent Bassch and Sarah Lang to take on new positions....

  • News

    Freshers goes crackers with leading brands

    2007-11-05T00:00:00

    A new cracker range that unites a selection of established brands with soft cheese Laughing Cow is being launched this month through predominantly own label supplier Freshers Foods. The first lines in the ambient Spreadies range contain...

  • News

    Porridge added to Sugar Puffs range

    2007-11-05T00:00:00

    The company behind the ailing Sugar Puffs cereal brand has added a porridge product as part of the new owner's strategy to reinvigorate the brand and inject "some fun" into the competitive hot cereals market. Honey Meltz from Honey...

  • News

    Suso energy drink gets £4m marketing spend

    2007-11-05T00:00:00

    Suso, the healthy energy drink being launched next year by former Coca-Cola and Red Bull executives, will be aimed at 16 to 24-year-olds and backed by a £4m marketing spend, its new joint chief executive has revealed. In his first...

  • Profiles and QandAs

    Hawley steps down as biscuit association boss

    2007-11-05T00:00:00

    The Biscuit Cake Chocolate and Confectionery Association's director general Penny Hawley is to step down following a decision to transfer the majority of the BCCCA's activities to a sector group within the Food and Drink...

  • News

    we work together

    2007-11-05T00:00:00

    Master distiller Desmond Payne (left) works with stillsman William Hamilton at Beefeater Gin Desmond on William I've been distilling gin for the past 40 years and the business has undergone a lot of change ...

  • News

    Fat get fatter, thin stay thin, claims new obesity research

    2007-10-20T00:00:00

    The food industry has come under fire for contributing to the nation's bulging waistline once again, but a new study has challenged the assumption that food is chiefly to blame for obesity. People have a genetic susceptibility to weight...

  • News

    Natural approach boosts Britvic sales

    2007-10-20T00:00:00

    Sugar-free and better-for-you products helped soft drinks manufacturer Britvic record a 3.7% increase in branded sales growth to £702.5m for the 52 weeks to 30 September. The company behind drinks such as J2O, Fruit Shoot and Robinsons,...

  • News

    Price Survey - 20th October 2007

    2007-10-20T00:00:00

    Asda has extended its run as cheapest retailer for a third consecutive week with a markedly cheaper basket that its rivals. The retailer romped to victory with its £47.03 basket - a whopping £4.44 less than the second cheapest retailer Morrisons....

  • News

    Nothing is too much bother and Q&A

    2007-10-20T00:00:00

    The Tesco superstore in Maryhill Shopping Centre in Glasgow has claimed this week's Top Store Award, catapulting the retailer into joint first place on our Service Champs ranking. Our shopper was impressed by the high level of customer service,...

  • News

    Price Survey - 6th October 2007

    2007-10-08T00:00:00

    Morrisons and Asda have been vying for the top spot over the past few weeks. This week Asda came out on top - but it was Tesco that ran it closer this time. Asda won by the narrowest margin with a £38.07 basket - just 2p cheaper than Tesco's total....

  • News

    Sainsbury's loyal supporters - Q&A and Availability

    2007-10-08T00:00:00

    With a new store manager who has been at the helm for less than nine months, and a refit scheduled for 2008 to more than double the store's square footage, it is amazing the staff at Sainsbury's in Christchurch, Dorset, have been able to devote so...

  • News

    Cost of bread set to rocket as wheat price hits record high

    2007-08-25T00:00:00

    The cost of a loaf of bread is set to soar even further following another dramatic rise in wheat prices. The average price of a loaf of bread has already gone up 10% this year to about £1. Experts warned that prices could rise a further 10 to 20p...

  • News

    Suppliers' pre-emptive strike against salt reduction lobby

    2007-08-25T00:00:00

    Industry bodies in Europe are taking steps to seize control of the salt reduction agenda - and head off pressure from the European Commission. CIAA, the umbrella organisation for Europe's manufacturing associations, is consulting members - including...

  • News

    Unilever axe set to fall on IT arm

    2007-08-25T00:00:00

    Hundreds of jobs are at risk in north Wales as Unilever begins a major cull of its workforce. The food giant is in talks about outsourcing the IT work carried out at its office at Ewloe, Flintshire, to a contractor. The move follows Unilever's...