Clipper Tea is linking up with Aardman Animations in its TV debut next month, to position the Fairtrade brew as a more "approachable and inviting" brand.

The £500,000 Say Hello to Clipper campaign highlights the brand's new look, and features a teapot, spoon and tea pack being brought to life as characters that become friends. An on-pack money-off promo will run alongside the ad, which airs 25 October.