Inspiring the convenience community
The festive rattle of the Christmas chocolate tin will be quieter this year after Cadbury shrunk the weight of chocolates in each one by up to 16%. A tin of Cadbury's Roses now weighs 850g, down from 975g, while a tin of Heroes now...
Cadbury is extending its Twirl brand with a new chocolate sharing product. Cadbury Twirl Bites (rsp: £2.03) bite-sized chunks of Cadbury Twirl launch this September in a resealable pack. They will be backed by a £2.8m marketing push…
Cadbury's is extending the Wishes chocolate brand it launched last year into a gift pack format as part of its Christmas 2011 line-up. The company is launching a gift pack containing 14 mini Cadbury Wishes stars (rsp: 3.99) and will give...
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