Loyd Grossman puts his bolognese sauce to the test with the locals of Bologna, Italy, in his new TV campaign. The Premier Foods brand will encourage consumers to 'Put Loyd to the Test Tonight' in the fully integrated activity, which also includes press, outdoor and online advertising. The 30-second TV ad was launched yesterday and attempts to convey the message that the sauce is so good, even Italians love it. It will air for four weeks.

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