Jack Daniel's is celebrating its birthday with a limited-edition all-black bottle and a concert bringing 'Tennessee to Town'. Mr Jack's 160th Birthday bottles (rsp: £24.99) hit retailers and wholesalers next month.
Other activity includes neck collars featuring cocktail recipes on regular bottles of JD as well as press and outdoor ads. The October gig for competition winners will star guitarist Duane Eddy.
Other activity includes neck collars featuring cocktail recipes on regular bottles of JD as well as press and outdoor ads. The October gig for competition winners will star guitarist Duane Eddy.
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