Archive of all Britvic articles – Page 17
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NewsNo ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
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NewsCarlsberg debuts new strapline in global ad revamp
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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NewsCarlsberg targets evenings in with 3D TV giveaway
Carlsberg is gearing up for longer winter nights in with a new promotion that offers drinkers the chance to win a Sky 3D package. The text-to-win promotion is rolling out now across the brewer's Carlsberg and Carlsberg Export beers. Each...
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NewsAd of the Week: If Carlsberg did fridges, they'd copy Heineken
Women like chocolate and shoes, men like footie and beer. Heineken riffs on these minutely observed subtleties of the sexes for its new ad.
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NewsCarlsberg’s Mr Fixit
Carslberg UK was in serious trouble in 2008 – until Dr Isaac Sheps arrived. He tells Liz Hamson how he dragged the second-biggest brewer in the off-trade back from the brink
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Analysis & Features
Promo Dynamic: World Cup noise kicks off with Carlsberg’s entry
The launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestlé at the top, says Alex Beckett
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News
Carlsberg offers chance to rally World Cup team
Frustrated England football fans will have the opportunity to inspire players themselves through Carlsberg's new £18m World Cup-themed marketing campaign.Carlsberg UK has revealed to The Grocer that it is investing about £18m 60% of its...
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News
Export given overhaul by Carlsberg
Carlsberg is highlighting the premium credentials of its Export brand with an overhaul of its packaging. The revamped Export cans and bottles will retain the Carlsberg brand's traditional green and silver colouring but now feature a...
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NewsHeineken, Carlsberg to cut costs amid ‘perfect storm’ in beer market
Heineken and Carlsberg have signalled plans to cut costs after Heineken boss Jean-François van Boxmeer warned of a “perfect storm” in the UK beer market.
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NewsMakro delists Carlsberg line in row over £5 deal
Makro and Carlsberg are at loggerheads after the cash & carry giant pulled 275ml bottles of Carlsberg Export from its shelves in protest against heavy discounts on the brand in supermarkets.
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News
Carlsberg to close Leeds brewery
Carlsberg UK is to close its Leeds brewery in 2011, with the loss of 170 jobs.
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News
Clydesdale replaced by Sheps at Carlsberg UK
Carlsberg confirmed this week that Doug Clydesdale’s unexpected departure from the UK arm of the business comes as the company tries to bring its UK sales into line with its European operations. Despite having turned Carlsberg into the...
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News
San Miguel deal ends Carlsberg’s beer hunt
Carlsberg UK has called a halt to further expansion of its beer portfolio after sealing a deal to sell and market San Miguel in the UK. San Miguel is the first major brand to transfer out of what was the old Scottish & Newcastle UK portfolio after...
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News
carlsberg gets the bbq out
Lager fans will have the chance to win 'probably the best barbecue in the world' this summer as Carlsberg and Jean-Christophe Novelli join forces in a summer campaign.Cooking tips and recipes from the chef will appear on more than a...
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News
Carlsberg adds Tuborg cans to festival line-up
Carlsberg is rolling out premium bottled lager Tuborg in cans this summer as part of a £2m investment in the brand.The brewer has also announced that the beer will sponsor the Leeds and Reading Festivals, adding to its portfolio of...
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acid test -Thierry's Wine services & Carlsberg
Expert's verdict... 6/10 ?A novel idea and a crisp Cabernet Sauvignon with lots of blackberry and vanilla. The Vins de Pays market is enjoying something of a rejuvenation at present. However, I am not sure that the absence of a strong on-pack brand...
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News
Deadline set for S&N, Carlsberg dispute
The legal dispute between Scottish & Newcastle and Carlsberg's Russian joint venture Baltic Beverages Holding will be decided by July this year.In October, S&N claimed Carlsberg had breached the terms of the joint venture agreement when it...
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News
S&N 'may be forced to accept' Carlsberg-Heineken takeover
Scottish & Newcastle (S&N) could be forced into accepting a proposed takeover by Carlsberg and Heineken, according to insiders. The British brewer reacted furiously to the proposed deal, announced on Wednesday, with a formal offer...
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News
Carlsberg packs out the booze aisle with offers
Carlsberg continues to maintain its lead in the beer, wine and spirits category, recording 25% of promotional space in the major retailers last weekend.
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News
New CEO for Carlsberg
Carlsberg has named Jorgen Buhl Rasmussen as its new CEO.Rasmussen, who is a member of Carlsberg's executive board and heads BBH, Carlsberg's joint Russian venture with Scottish & Newcastle, will take up the role on 1 October, replacing Nils...