Archive of all Britvic articles – Page 18
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Carlsberg and Stella go head to head on space
The alcohol category has pipped health, beauty and baby to the post in the branded activity chart this week, with Carlsberg continuing its remarkable lead over its rivals. Carlsberg took 28% of featured promotional space at the weekend,...
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Campaign trail: Carlsberg is searching for England's best football fan as part of a new competition.
Carlsberg is searching for England's best football fan as part of a new competition. The Danish lager, which is the official beer of the English football team, will be promoting the competition in Zoo magazine and The Mirror newspaper,...
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Campaign trail: Glastonbury is probably the best music festival in the world after signing a four-year deal with Carlsberg.
Glastonbury is probably the best music festival in the world after signing a four-year deal with Carlsberg. The deal makes the brand the principle sponsor and gives the lager the rights to exclusively supply more than 22 bars at the...
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Carlsberg talks acquisitions
Nils Andersen, chief executive of Carlsberg, has said that he would increase the company's debt for the right acquisition.Andersen told The Times that although the brewer currently had no specific targets in mind, he would be “happy to...
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Carlsberg gives beer a cutting Edge citrus zing
Carlsberg has joined the push into citrus beer, with the launch of Carlsberg Edge aimed at attracting new drinkers, especially women, to the beer market.
Available from the beginning of next month in a 275ml bottle and a four-pack for… -
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On the Campaign Trail: Ryvita Goodness Bars; Carlsberg; John West Light Lunch; Walkers Sensations
The triumph of goodness over evil... Carlsberg's legendary line-up... Fit as a fish for John west... Charlotte Church's new sensation... Budget £2m Manufacturer Ryvita. Ryvita's Goodness Bars are portrayed as the antidote...
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In Brief: Non-exec director; Carlisle joins E&J; Lewis for Carlsberg
Non-exec director Liz Doherty, Tesco's group international finance director, has been appointed a non-executive director for SABMiller. It said that Doherty's experience in international markets and consumer goods companies would enable her to make...
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Carlsberg’s marketing to be driven by Britton
Carlsberg UK has promoted Darran Britton, brands director for ales and lagers, to the position of marketing director.In a new role, Britton will become a member of Carlsberg UK’s board of directors and will take responsibility for managing a...
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Fellman replaces Povey to boost Carlsberg UK
Senior vice president and chairman of the board of directors of Carlsberg UK, Lars Fellman, has taken over from Colin Povey as chief executive officer of Carlsberg UK.Carlsberg said that since Povey became CEO in 2001, he had made an important...
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Carlsberg bids for Holsten
Two of the best known brands in lager could soon join forces if Carlsberg’s bid to buy Holsten succeeds.The £740m deal would give Carlsberg control of Holsten as well as a clutch of speciality German beer brands. The Danish brewer said that if...
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Carlsberg bids for Holsten
Danish brewer Carlsberg has made an all-share offer to buy the maker of German beer brand Holsten.Carlsberg said the 523m euros deal would make it the largest brewer in the north of Germany.Carlsberg said the enterprise value of...
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Carlsberg hit by exchange rates
Danish brewer Carlsberg said adverse currency movements and a lack of sales growth in its Russian markets had dented first half profit.To June 30 operating profit fell 31% to DKK1.25bn from DKK1.8bn. Sales dropped 7% to DKK16.3bn....
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Executive moves at Carlsberg
Carlsberg has appointed Bjørn Sønderskov as managing director of its Carlsberg Brewery Malaysia with effect from April 1.Sønderskov, who is currently a member of the board of Carlsberg Breweries’ German subsidiary Hannen, takes over from...
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Gist goes further for Carlsberg-Tetley
Logistics provider Gist has expanded its contract with Carlsberg-Tetley to deliver to major supermarkets as well as to the brewer’s retail depot network for onward delivery to on-trade customers.The £100m deal over five years will include...
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Carlsberg sells Rent a Cooler Denmark
Carlsberg has sold its office water supply company Rent a Cooler to UK firm Eden Springs for about DK30m.The sale forms part of the Danish brewers strategy to focus on its core business – the production and sale of beer and own soft...
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Carlsberg moves in closer for supremacy in English soccer
Tim Palmer Carlsberg's efforts to be the dominant beer brand in English football were reinforced this week when it signed a multi-million pound deal to become one of the game's big four commercial sponsors. Announcement of the agreement with the...
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Stella and Carlsberg help drinks stack up more winning numbe
Morrisons continues to dominate the fascia chart this week with the same share as last week 29%. Sainsbury and Asda have both moved up the chart from positions three and five to two and three respectively while Safeway and Tesco have dropped....
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Anger at February cut price Carlsberg
Tesco's decision to slash the price of Carlsberg this week brought angry reactions from the trade. It offered a short-term deal on 24-packs of Carlsberg Lager 440ml cans which cut the price from £15.75 to £9.95, the same level as the cutthroat...