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A simple aim: Dairymen yoghurt category report 2025
By Daniel Selwood2025-09-30T07:55:00
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
The UK’s yoghurt makers are cleaning up their act. In a category up 7.7% in take-home value sales on a 4.8% rise in volumes [Worldpanel by Numerator 52 w/e 18 June 2025], brands have been cutting ingredients to offer healthier and simpler options.
Take Yoplait. In January, it reduced the sugar content of two of its sub-brands for children. Petits Filous now contains 8.9g per 100g – a 4.3% reduction – while Frubes has dropped 8.3% to 9.9g per 100g.
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