Frozen fruit snacking brands flood the market

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A new generation of suppliers is driving shoppers to freezers for healthier snacks

A new generation of suppliers is driving shoppers to freezers for healthier snacks. In 2023, two frozen chocolate-dipped fruit brands made their debut: Pukpip, which sells wonky, chocolate-coated bananas; and Hidden Fruits, which enrobes frozen British raspberries in Belgian chocolate.

 

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