There’s trouble brewing for makers of Britain’s traditional cuppa. Apart from Yorkshire Tea, Brits are snubbing mainstream ‘builders’ tea bags and switching to premium and speciality brands. Value sales of ordinary bags declined by 4.7% – while green tea rose by 9.9%.
It’s the same story in coffee, with sales of bogstandard instant and regular coffee falling by 2.8% and 9% in value while roast and ground rose by 10.9%. And within that, coffee pods were the star performer, rocketing 48% in value to £88.6m [Kantar 52 w/e 22 June 2014] as a new ‘Pod’ generation embrace the fancy coffee-making hardware and software available within the hot beverages category.
So why are Brits turning their backs on staple brands? And what are retailers and manufacturers doing to adapt to the market?
Packed full of crucial data, analysis and insight, The Grocer’s extensive category report is a must-have look at this exciting and turbulent category. We examine the unexpected rise of the coffee pod, the brand perception battle of malted drinks, and trends in advertising and buying, as well as some of the game-changing NPD in hot beverages.
You can purchase our Hot Beverages Category Report 2014 above. Alternatively, it is available free to existing subscribers.
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