There’s a new ‘big five’ to watch out for in Africa. These aren’t wild beasts like lions, elephants, buffalo, leopards and rhinos. They’re a completely different kind of animal altogether. They’re global fmcg behemoths Nestlé (1), Procter & Gamble (2), Unilever (3), PepsiCo (4) and Coca-Cola (5).

Of course, these multinational players, along with the likes of Diageo (22) and Cadbury - now owned by Mondelez (8) - have operated in Africa for a long time: over 100 years in the case of Unilever. According to this year’s Global 50 - a study carried out exclusively for The Grocer by OC&C Strategy Consultants - 29 of the 50 have already established an active presence in Sub-Saharan Africa beyond South Africa.

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