Go big or go home. That’s the message to yoghurt brands as shoppers shun single-serve products in favour of big pots that offer greater flexibility and portion control.
Granted, the big pot format has been in growth for some time, but that growth is accelerating. Plain and flavoured big pots are up 14% and 9.3% respectively [Kantar Worldpanel 52 w/e 1 January 2017]. A year ago, we reported big pot growth worth £31.6m; in the past year sales have grown a further £40.3m, with plain delivering £27.3m.
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