What a difference a year makes. “The roast is resurrected,” The Grocer proclaimed this time last year, when roast dinners finally appeared back in growth after years of decline.
But the recovery proved short lived, and the picture in 2014 is very different. The latest figures show the roast dinner is once again on the slide - in the past six months, there were 780 million roast dinner occasions, which means Brits served up 8% fewer roasts than a year earlier [Kantar Worldpanel 28 w/e 25 May 2014 vs 28 w/e 26 May].
So what’s happened? And what can suppliers do to make Brits fall in love with the Great British Roast once more?
Our report is packed full of insight and information you simply can’t find anywhere else. We examine the greater demand for convenience affecting the category, the change in how big-ticket meat purchases are being approached and some of the innovations and NPD driving the roast dinner onwards.
You can purchase our Roast Dinner Category Report 2014 above. Alternatively, it is available free to existing subscribers.
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