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Spreads NPD is healthy and fuss-free as sales slide
By Grace Duncan2026-05-19T14:56:00
A survey in April by Vypr of 1,800 adults found 49.2% were worried about the processing involved in making spreads
Flavoured butters have taken the category by storm. Ocado’s latest data suggests that searches for flavoured butter have increased by 184% year-on-year as content creators and cooking influencers inspire more creativity in the kitchen.
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