Sugar crash: dairy drinks Dairymen 2025 category report

Dairy drinks Dairymen - 1

Dairy drinks have enjoyed sweet sales growth – but potential inclusion in the soft drinks industry levy is turning things sour

It’s been a sweet year for dairy drinks. Take-home value sales have surged 13.7% on volumes up 8.2% [Worldpanel by Numerator 52 w/e 15 June 2025]. That’s an extra £50m and 11.8 million litres through tills.

But the mood is now turning sour as suppliers face the prospect of being dragged into the Soft Drinks Industry Levy.

 

Already have an account? Sign in here

To read this valuable category report

Sign up to free guest access

Register now

Get access for £1 a week

Subscribe now