What a scorcher! As the mercury rose last summer, so did sales of suncare products. The hottest summer in six years helped return the category to growth after two years of steep decline, with value sales rising 10.2% over the year as a whole on volumes up 10.5% [Kantar Worldpanel 52 w/e 5 January].
Our special report canvasses expert opinion and harnesses exclusive data; examines the rise of own label in the category; studies how market leader Nivea has delivered double-digit sales growth; looks at the current state of the fake tan sector; and crunches the numbers on share and prices.
You can purchase Focus on Suncare above. Alternatively, it is available FREE OF CHARGE to existing subscribers .
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