The real big cheese: Dairymen continental cheese category report 2025

Halloumi Dairymen - 1

Continental cheeses like parmesan are booming. But the threat of food fraud looms – and suppliers are working hard to wipe it out

That big parmesan wheel will be a feast for the eyes for UK shoppers. Because their appetite for continental cheeses shows no sign of slowing.

Supermarket shoppers have put an extra 3.8 million kilos in their baskets over the past year [Worldpanel by Numerator 52 w/e 18 June 2025].

 

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