Non-Cheddar varieties are being rolled out under Dairy Crest’s Cathedral City brand for the first time.

The new British cheese Variety pack, launched in Morrisons this week and Asda on 20 October, features four individually wrapped 12g pieces of Red Leicester and Double Gloucester, and six mature Cheddar sticks (rsp: £2.99).

These varieties have a combined worth of £113m [Kantar Worldpanel 52 w/e 17 August 2014].