The Co-operative Group has launched a new promotion called swipe and win through which members can win prizes every day for the next three weeks.

If members swipe their card in the society’s food stores between today and 9 December, they will be entered into a daily draw to win prizes worth a total of £1.3m, including vouchers, televisions and fridge freezers.

They will also have the chance of winning instant prizes including a £20 sales voucher or free products.

“We hope our members will enjoy taking part in Swipe and Win,” said Steve Murrells, CEO retail at The Co-op Group.

“Of course, there are many other facets to membership of The Co-operative which enables people to have a say in the running of the business, join campaigns and to take part in organised events with other members.”

It is the second Christmas in a row the society has run a promotion. Last Christmas, it offered members a 10% off voucher every time they spent £5 or more. Speaking to The Grocer in January, Murrells said the vouchers had been redeemed by 70% of members.