Palmer & Harvey has completed a major relaunch of its transactional website which it says will put it ahead of the pack in terms of online ordering.
The delivered wholesale giant said the improvements to its site would help with efficiency and provide customers with a more tailored experience.
It said it had worked closely with its retailers in developing the new site as well as tech specialists Port80, the dynamic new website features cutting-edge design and functionality making it easier for retailers to use.
The first phase of the new website went live on 7 February with 200 retailers and it is being fully launched to all retailers today.
P&H said retailers would benefit from personalised product recommendations and exclusive offers on best-sellers, promotions and NPD. It said the website was a self-learning system which used intelligent algorithms to ensure retailers continue to receive the best deals on the products and brands most suited to their unique requirements.
The site also features improved user navigation, including a predictive search bar making it easier to recognise and select products, improved clarity on promotions, including ‘intelligent’ promotions linked to seasonal changes, additional product information, including product nutritional details and full mobile optimisation.
“We have chosen to invest in a completely new website as we have seen a significant increase in retailers who prefer to order online. Recent research shows more and more customers are now using this as their primary order method, making it important for Palmer and Harvey to offer a best in class service to support this,” said P&H ecommerce manager Edmund Chartier.
“With substantial benefits for retailers, and analytics to draw out relevant new trends, Palmer and Harvey is perfectly placed to further develop its online offer to support the developments we are seeing across the industry.”
P&H wholesale MD Martyn Ward admitted its previous website was not as user-friendly as it would have liked. “This new not only brings us back to the pack, it puts us ahead of it, he said.
The wholesaler said it would continue to update and improve the site. The next phase will commence in April 2017, when a new, linked, barcode scanner app will be made available. Later in the year it launch a new online information hub that will offer customers industry-led support and advice from P&H category experts and collaborations with suppliers.