Schwan’s is throwing its Chicago Town frozen pizza brand on the retro bandwagon with a new TV campaign which breaks tomorrow (Sunday, March 14).
The new support, which the company claims takes a “radically different” approach to existing pizza advertising, aims to capitalise on the brand’s American heritage.
It also aims to make the most of Britain’s love affair with 1980s US cop dramas as Starsky and Hutch make their debut on the big screen.
The £1.5m, four week campaign features a cast list of characters including policemen and criminals involved in a chase - all of whom are eating Chicago Town Stuffed Pizza Slices.
The aim is to demonstrate that the hand-held snack can be eaten “whenever”. Senior brand manager Josh Henderson said: “The storyline is action-packed and fun, and its bold use of authentic Americana will strike a chord with consumers, reminding them that Stuffed Pizza Slices are a satisfying American-style snack which you can enjoy no matter what you are doing.”