Gü and Diageo join forces for Pimm's ramekin pudding

Pimm’s lovers can now enjoy the traditional British summer tipple in a pudding.

Premium desserts brand Gü has teamed up with Diageo to add Spring into Summer Berry Pud (rsp: £3.59) to its ramekin range. The dessert is rolling out to Tesco now and will be stocked in Waitrose and Asda from next month.

The pudding giant is also marking the Jubilee with an on-pack promotion offering the chance to “win a diamond a day for 60 days”.