• Confectionery giant Cadbury is throwing its Roses stalwart into battle with Thorntons.

  • The brand is moving into the premium arena for Christmas with a new Luxury Collection set to retail for £4.99.

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  • Also new in Cadbury’s Yuletide range will be a range of Flake-inspired bite-sized offerings in a box called Flake Moments.
  • Meanwhile, rival Nestlé is to headline its Christmas range with a new boxed chocolate offering called Swiss Chocolate Dreams.