Claire Burke
- Category Report
Why protein brands are chasing midlifers
Functional health brands, including Davina McCall’s new protein supplements, are racing to enlist middle-aged consumers. But how much of an appetite do midlifers have for protein?
2023-10-24T14:37:00
Functional health brands, including Davina McCall’s new protein supplements, are racing to enlist middle-aged consumers. But how much of an appetite do midlifers have for protein?