Producer: Long Clawson Dairy
Region: Leicestershire
Created: 2012

What’s your story? “We identified a gap in the market for a soft British blue cheese and wanted to create something that can be eaten straight from the fridge,” says marketing manager Janice Breedon (above). “We used our cheesemaking expertise and knowledge to develop Smooth Blue and took two years to refine it.”

Why is your cheese a regional gem? “As a Stilton maker, all our milk comes from local farms, the majority of which are 25 miles or less from the dairy.”

The Grocer says: The perfect family blue - smooth enough for beginners and yet complex enough to please more experienced blue lovers.